New Look, Same Expert Service: Celebrating the Rebranding of CECL

We are thrilled to share some exciting news from within our member community! 

Consolidation Express Cargo Limited, a mainstay in the UK freight forwarding sector, has officially rebranded as CECL.

While their name and look have evolved, their core mission remains the same: providing "Freight forwarding that puts you first."

Why the Change?

The transition to CECL marks a new chapter for the company. After years of navigating the complexities of global logistics, the team saw an opportunity to differentiate themselves from the "big box" forwarders. The new brand identity emphasizes their identity as a specialist partner for SMEs and manufacturers who are tired of ticketing systems and automated voice menus.

Meet Cecil: Sustainability at the Heart

One of the most charming elements of the new branding is the introduction of Cecil, the company mascot. Cecil isn’t just a friendly face; he represents CECL’s deepening commitment to sustainable freight forwarding. From optimizing routes to prioritizing intermodal transport and eco-friendly strategies, CECL is helping its clients meet critical ESG objectives without sacrificing efficiency.

The CECL Edge

The rebrand highlights what CECL does best:

• Direct Access: No more waiting for "head office" approval. Clients have a direct line to decision-makers.

• Agile Operations: Whether it’s LCL (Less than Container Load), FCL, or complex customs clearance, the new CECL identity reflects a streamlined, modern approach to moving goods.

• Decades of Expertise: With over 10 years of experience, the team continues to provide the same reliable, "plain English" advice they’ve always been known for.

Join Us for a Toast!

As we’ve previously shared, CECL is our official Welcome Cocktail Sponsor for the upcoming conference. There is no better way to celebrate their fresh new look than by raising a glass together.

The CECL team will be right there in the mix, and the cocktail hour is the perfect opportunity to catch up with them in a relaxed setting. Whether you want to discuss their specialist UK forwarding services or simply congratulate them on the new brand (and their new mascot, Cecil the Seal!) They look forward to connecting with fellow members throughout the evening.

To explore their new look and services, visit their website at www.consolexpress.co.uk.